Smart marketers, who want to enjoy 25-year-long client relationships must stop and water their own grass, rather than take a grass is greener – or new clients are shinier approach. It just makes good business sense....

It should be a state of mind, a cultural imperative. 24/7/365....

Offline Influencers matter too, you know......

Tying your employees hands will ruin your business. Here's how to stop doing it....

Forget about pennies. We're out to save you customer after customer after customer....

If I told you that you were one of my best customers, and as such, I was going to reward you, you’d be happy, right? Then what if I told you that your reward was that I was going to treat you one level above crap. That’s right. To thank you for being a good customer, I was going to treat you one level above crap – or, one level better than how I treat the rest of my customers....