Keep your customers coming back. Here's how to create a memorable impression this holiday season and beyond.
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I've long found Marketing Communications a misnomer. More often than not, it should be called Marketing Monologue... but I get it.
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Hands down, the most overlooked part of running any small business is customer service.
read moreEmpowering frontline employees is absolutely vital to providing exceptional customer service and memorable customer experiences, according to Rachel Honig � a principal in Shankman|Honig, a customer service consultancy company.
read morePeter discusses Yelp, customer service and fake reviews on Money with Melissa on the Fox Business Channel.
read moreMost companies' customer service is so bad that consumers "really expect to be treated like crap," according to Peter Shankman, consultant and author of Nice Companies Finish First. He and his business partner Rachel Honig are so certain that treating customers kindly translates to higher revenues, that helping businesses be nicer is the main offering of their new consultancy, Shankman|Honig.
read moreSure, it pays to focus on customer acquisition -- but what about customer retention first?
read moreIn 2001 I was working in media relations for Progress Energy (now Duke Energy) in Raleigh, NC. I read a PR Week story about some guy named Peter Shankman who was leading an agency in New York called the Geek Factory and did a stunt for a client where he jumped out of an airplane.
read moreNEW YORK: Entrepreneur Peter Shankman and former Middleberg Communications principal Rachel Honig have partnered to launch a consultancy to help businesses build brand loyalty through improving customer service.
The firm, named Shankman|Honig, aims to assist organizations with the operational challenges of integrating and aligning customer support and marketing communications.